Referencing the previous statement again from PKD, I've got more to say on this:
"Eveything I see is plastic and glass, and gaudy colours and strangely made... the natural question therefore comes to mind is -who made it? why is it so crummy? why is it so degraded and falling apart?"
I think Apple would add to this in agreement:
Why doesn't it work?
Why is it cheaply made?
Why do companies sell defective products?
Who says it must be this way?
Why can't we do this differently?
It seems to me that only Apple thinks this way. Because Apple is the only company making 'the whole widget', maybe it's only Apple that can think this way.