Mainstream tech has stagnated - let's think different, let's get tech moving again.
Great article over at MacDailyNews via Shacknews. choice comment is here:
"The iPhone did many amazing things, but what stands out in my mind was how it proved that these assumptions were flat-out wrong beyond any reasonable doubt. Apple pretty gave everyone the finger and said, "Fsck you guys we can build your distant impossible future today.""
For those paying attention Apple's been doing this since the Apple I.
What's the difference between MacBreakWeekly and a regular episode of This Week In Tech?
As far as I can see - nothing.
This isn't meant to be a joke, but the show certainly is.
MacBreak Weekly Episode 226: Sausage Fingers - In this episode I can't actually find any serious reference to or news of anything Apple has or will do.
Come on Leo, get a grip on this show.
Consistency in a brand.
4 such important words, but it astounds me how few business owners understand how important they are for the long-term viability of their business.
That recent increase in sales you had? Could be seasonal, could be great weather (or really bad weather coming to an end), could just be plain luck.
Could be that great product you bought on clearance, which you're now selling at a huge mark up.
It could be that you've hit on a niche and at the moment your exploiting that niche for all it's got.
Don't worry - all that will pass. Sooner or later you'll hit a bad patch, your customers needs will move on, you've saturated that market and there's nothing left.
After all that's gone, all the luck, all the chances have been exploited - what are you left with?
The ONLY thing you have THE ONLY THING, is your BRAND and by extension, how your customers view it.
Everything else will pass - your brand is all you have. It's all you've ever had. Everything else is just a distraction.
It's sad then that in most small to medium size businesses, branding is something that's completely ignored.
The next time your account manager / client / MD / FD / or the wife / friend / son / dog of the former, asks you to fill in every single piece of white space in the design you have expertly created for them - show them these few excellent examples of the maxim: "less is always more".
